Better Media Studio

← Justin Bank  ·  Washington, DC

Better Media Studio is the consulting entity I build through — separate from Inputs and Outputs, where I write about the shift underway in independent media, and from the Independent Journalism Atlas, the product I'm building with Ryan Kellett and Liz Kelly Nelson.


Editorial strategy & positioning
Narrative systems, editorial calendars, content standards
Audience growth
Platform strategy, distribution, creator and audience partnerships
Business & revenue systems
Subscriptions, sponsorships, pricing, retention
Technology & workflow
AI-enabled tools, content ops, integrations

I spent twenty years inside journalism institutions — Washington Post, NPR, New York Times — before moving to build outside them. Better Media Studio is where the consulting work happens.